Did Taylor Swift Strategically Time Her Breakup for Marketing Success? Insights from a Marketing Guru

Marketing expert Brittany Hodak suggested that the recent news of Taylor Swift's split from her longtime boyfriend Joe Alwyn during a break in her tour may have been a strategic move by the singer to manipulate the media.

Speaking on "TMZ Live", Brittany, who is a self-confessed fan of Swift, noted that the singer has always been meticulous about managing news cycles, making the timing of the split's public announcement during a 13-day hiatus in her Eras Tour quite interesting.

Brittany suggests that the timing of the split's public announcement during the break in the tour indicates that Swift wanted the news to break so that she could shift attention and momentum back to her tour when she would have otherwise been off the radar.

Brittany also pointed out that Swift's last-minute song change in her setlist is also getting picked apart.

She removed "Invisible String," a song about soulmates, and inserted "The 1," a track reminiscing on a former relationship.

While the timing of Swift and Alwyn's breakup is unclear, Brittany speculates that the split might have happened weeks or even months ago, and the song swap could have been intended as a hint to fans.

However, Brittany clarifies that she does not suggest that Swift would time a breakup for a marketing opportunity, but rather, she believes there is a possibility that the singer was waiting to see if news of the split came out during the tour.

There are some factions that believe Swift leaked the news of the breakup herself after fans failed to notice the Easter eggs in her concert setlists.

Brittany also weighed in on that theory.